Christina Aguilera's Playground Brand Has a Lube for Every Mood

If you thought the Xtina era of the early aughts was an anti-Britney marketing ploy, you're probably wrong. It turns out Christina Aguilera's confident sexuality was about more than topping TRL, she is — and has always been — a sex-positive icon.

It was only a matter of time before the musician turned mogul entered the sexual wellness industry. In partnership with Catherine Magee, Aguilera founded Playground, a women-focused brand designed to bring more "bliss into the bedroom, and a deeper (and easier) connection with themselves and their partners," according to their site.

One way the brand approaches its "less going through the motions, more mind-body explosions" mantra is with a roster of personal lubricants. The brand describes them as "full-sensory products" to "spark all five senses and multiple erogenous zones — enhancing your mood, mind and libido."

The clean, pH balanced, and plant-based lubes come in four variations: Love Sesh (a scent-free option), Date Night (a water-based version with champagne and vanilla essence), Mini Escape (for the tropical vibes), and After Hours (featuring musk and oud wood.)

Image via Playground

Hypebae sat down with Aguilera to ask why she chose to enter the sexual wellness space, to which she replied,

"Talking about sexuality and embracing and owning what that means to you as a woman has been a lifelong journey for me, something that I’ve always been super comfortable talking about. Everything from my music to specific conversations — I’ve grown up having to defend as a woman. We’re force fed a specific idea of what women’s sexuality should be, even the products."

The Playground products are super pretty and that's no accident, here's what she had to say about the look and feel of the brand:

"Aesthetically, we wanted to make this product something that felt like it could blend in with your other beauty products and make it feel good... If anything, it’s almost like vitamins for your vagina because they’re good for you which is almost unheard of."

Shout out to Christina for doing the Lord's work, you can shop Playground here and read her full interview here.